Facebook has reportedly rolled out a 'Donate Now' button to make it easier for users to contribute virtually.
The
catch, however, lies in the fact that the button would collect credit
card numbers and other billing information for Facebook that could
ultimately help the social networking giant in its e-commerce and gaming
initiatives.
According to TechCrunch, 19
non-profit launch partners would start displaying the 'Donate Now'
button at the top of their Facebook Pages and bottom of their News Feed
posts.
The non-profits include DonorsChoose.org, Boys and Girls Club of America, World Wildlife Fund, Unicef, Red Cross, and Kiva.
The
Donate Now button, lets the non-profits accept donations in a pop-up
window right on Facebook and users can choose how much they want to give
and either enter payment details or use ones already stored with
Facebook.
The report said that Facebook is not
charging any fee to process credit card donations and is instead paying
that fee itself making 100% of the donations reach the non-profits.
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