Facebook Is Watching How You Watch TV

Facebook has given the world its first peek at the trove of user data that will compete with Twitter's firehose in the budding social media analytics market.
In a report produced in conjunction with social media television analytics firm SecondSync, Facebook breaks down anonymized user data surrounding television shows by a variety of measures such as types of interaction, demographics, device and genre.

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The release provides an initial look at information that previously was used almost exclusively by Facebook itself to provide targeted advertisements and 'Sponsored Stories.