Google Updates Search Engine Results To Prioritize Music Videos

Google has rolled out a new update to its search engine which will give videos more priority in search results. The update has rolled out worldwide. Normally when you search for a music video on Google, videos, mp3s and wikipedia links are given priority. However, with the new update, when you put in the name of song, the first link that returns will be a Google Now card which shows the video link and also additional information about the artist.

The card do look like a video which can be played right there on the search result but it is an image link to the video page. Most of the results are sourced from Youtube and there have been instances where other video sites like Vimeo and Daily Motion are also returned.

Here is a snapshot of the search result that I got.

Most of the videos being shown are pulled from official video channels of artists but there might be exceptions. Seeing a video screenshot in the search might help users to figure out if it is the right video that they want to watch, however otherwise it does not enhance the user experience as such.

Adding more song and artist information to the cards that pop up would be useful. Secondly, being able to play the video right there on the search page would also reduce the number of steps to accessing content.