In a bid to expand its reach to price-sensitive mass
market, Japanese electronics major Panasonic today launched two feature
phones for Rs 1,790 and Rs 1,350.
The company
said the devices offer a good battery life, Hindi support and security
features like mobile tracker, security inbox and application privacy.
"With
these new offerings, Panasonic is focusing on expanding beyond the
metros and delivering a remarkable mobile experience to the Indian mass
consumers in tier II and tier III cities," Panasonic India MD Manish
Sharma said in a statement.
"This launch is a
testimony to the company's focus in reaching out to these markets which
are increasingly price-sensitive perfectly matching to our consumers'
needs for affordable solutions," he added.
The
company had launched few premium smartphone models since May last year,
when it entered into the domestic market and aims to achieve a market
share of 8 per cent in first year.
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