Major brands are drooling over
Instagram as it is one of the best platform that is turning digital
likes to decent revenue, according to a study by SumAll in December.
Instagram boasts of images and people are less annoyed by ads and
promoted content when it looks good, so brands capable of producing
attractive images and videos have a good chance of getting positive
feedback on the network.
The Facebook
owned photo-sharing company started rolling out ads in the US since end
of 2013. Instagram today has published The Instagram Handbook for
Brands, a book profiling 11 companies that it thinks are doing a great
job posting content on Instagram. The book highlights tips and tricks
for businesses to engage with Instagram users. “When it comes to brands
and businesses, our goal is to help companies reach their respective
audiences through captivating imagery in a rich, visual environment”,
posted Instagram on the the company blog.
Instagram
focuses on the basic elements of advertising in the handbook like be
true to your brand, share experiences, and know your audience and so
on. The book also features Instagram’s brand values and ten popular
hashtags that highlight the collaborative creativity within the
Instagram community, such as #chasinglight and #thingsorganizedneatly.
It
must be noted that the branding handbook is not “broadly available” to
the public. Hence, Instagram stated that it will incorporate some of the
examples and lessons from the book into a series of blog posts. With
over 15o million users, Instagram is the fastest growing social network
as per GlobalWebIndex report.
This is
probably first time that a social network has come out in open to help
advertisers to help them enhance their brand on its platform.
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