In a move to keep all the video
views authentic, YouTube has announced that it has started ‘audit’ of
videos. The move is aimed at checking fraudulent views which will ensure
advertisers that their campaigns on the portal reach a genuine
audience. The video sharing site said the new system would help stop
videos being artificially inflated in perceived popularity.
“As
part of our long-standing effort to keep YouTube authentic and full of
meaningful interactions, we’ve begun periodically auditing the views a
video has received”, wrote YouTube’s Software Engineer Philipp
Pfeiffenberger,in a company blog post. However, the firm said that it
does not expect the new approach to affect “more than a minuscule
fraction of videos on YouTube”.
The
blog post further stated that YouTube’s scan software previously checked
for spam when a video was posted. It will now revisit videos at various
times after they are uploaded. Fraudulent views can be used to raise
profile of the person who posted a video or as a way of attracting
advertising – raising revenue for both the owner and Google.
Analysts
said the site’s latest move to clamp down on fraudulent views was also
aimed at advertisers that are aggressively advertising on YouTube. The
video site which get over 40% views from mobile concluded warning users
to be extra careful when working with third-party marketing firms as
unfortunately some of them will sell you fake views.
YouTube
is not the only social media that has faced the issue of artificially
inflated likes and comments. Facebook likes and Twitter followers
are buyable by the many online. There are various examples of certain IT
firms that misuse social media platforms such to help politicians
artificially boost their popularity with fake ‘likes’ and ‘followers’,
and running campaigns against rivals. Last month, YouTube rolled out
comment management tool that lets video creator manage them.
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