'Job portals preferred hiring channel for Indian recruiters'

Print media has lost its popularity as a preferred hiring channel and there is a heavy reliance on job portals who account for a majority of the overall hiring among Indian organisations, a survey says. 

According to a People Matters-CareerBuilder survey, among the channels used by Indian recruiting organisations, 82% of Indian employers prefer job portals as their preferred hiring channel. 

The survey further noted that Indian organisations still rely very less on social communities as less than 20% of organisations rely heavily on social media hiring. 

The preferred social media channels that are used for hiring are LinkedIn and Facebook. 

The survey further noted that print media has lost its popularity as a preferred hiring channel as most recruiters do not use print media to advertise jobs. 

Print advertising accounts for a negligible percentage of hiring volumes among Indian recruiters as 84% of respondents said that less than 10% of their hiring is done through print media. 

"There is a heavy reliance on job portals among Indian recruiters, with portals accounting for a majority of the overall hiring among Indian organisations," the report said. 

Commenting on the survey findings, People Matters managing editor Ester Martinez said: "Recruitment heads across industries in India have revealed that hiring quality talent and reduction of cost and time to hire will be their key priority in the coming months, and they would choose a recruitment service or channel based on its ability to help them build a steady and reliable talent pipeline." 

According to Careerbuilder India managing director Premiesh Machama: "In 2014 there is likely to be new investments new job opportunities and this trend is likely to pick up pace post elections. Whatever holdups had been for the past several quarters is going end and a burst of new job creations post elections." 

The survey was conducted in November 2013 among Indian corporations across all industries and sizes. A total of 201 organisations participated in the survey.