In an increasingly competitive job market, landing a
referral for a job is very often a candidate's short cut to the top of
the resume pile. And that's not the only reason referrals work.
According to CareerXRoads' 2013 Source of Hire Report, a candidate who
has acquired a referral is 3-4 times more likely to be hired. Other
reports point out more advantages: the hiring process is often faster
for referred candidates; once hired they stay on longer and perform
better - compelling reasons why referrals are a win-win situation for
both employers and employees. ET speaks to HR heads on how to tap your
network for referrals for a job.
1. Reach out to Your Social Network
In
case you are looking for a change, put in a word to the relevant people
specifically HR professionals who you think can help, suggests Saba
Adil, head- talent, AEGON Religare Life Insurance. "Write an email, or
talk to them of the kind of opportunity you are looking out for and seek
their advice," she says. Adil also advises using platforms like
Linked-in , Facebook or your alumni network to reach out. "Search on the
company name - that you would want to work for and get in touch with
the professionals "following" that company or in your list of contacts
who may be able to assist," she says.
2. Take your Referrals into Confidence
Not
all jobs are posted publicly and it helps to let your social network
know that you are looking /open to new opportunities to gain access to
such job posts. Also, says Randeep Singh Sisodia, director HR, Amway
India, one needs to keep identified referrals informed of career goals.
"This will help not just to build advocacy but also in a situation where
you may miss an opportunity which may come to their knowledge and
knowing your goals, help you connect." "To get the best out of your
mentor, you need to understand him or her well. You also need to know
what kind of mentorship is best for you," he adds.
3. Articulate Your Personal Brand
This
is an external view to self, what you can offer, what are your unique
points. The more known and articulate it is, the easier it is to find a
fit when one is on a job hunt. "Also keep your referrals updated on your
current role and any skill upgradations," says Amway India's Sisodia.
4. Ask for Recommendations
Recommendations
on the work done help big time, feels AEGON Religare Life Insurance's
Adil. "Ask your previous managers or stakeholders to pen in a line or
two on the work you've done. This not only provides comfort but also
some view on your strengths and quality of work," she says.
5. Do not Over Expose
"Pushing
one's self off-limits in pursuit of an opportunity turns people off,"
cautions Adil. "One should use a balanced approach here. Desperation
never helps, however strong the need may be. Also reach out to relevant
people who you think can help instead of general posts to all," she
says.
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