If
you thought the world of online social networking is only about
Facebook, Twitter, Google Plus and LinkedIn, then hold on: there is a
serious challenge coming from India.
The new,
fledgling service, called Vebbler, is mostly about what Facebook and
Twitter don't offer, besides taking online interactions to newer levels.
Founder
Sahil Bhagat says Vebbler is based on personal networking, wherein
online interactions are similar to the way we interact in real life. He
says when the current networking sites were launched it was mostly
students and youth who were online. But today, the demographics have
changed so much that everyone from parents to teachers to colleagues and
bosses are online.
Vebbler is based on
crowd-layering model. Here, when you add a person, you have to put him
or her into a group like workmate, acquaintance etc. He says, "In other
sites, that's not the default way, it's just an option. Here all your
connections are categorized just as in real life," says Bhagat.
One
application of the model is in chat. Explains Bhagat, "When you are on
holiday, you don't want to chat with colleagues, but only with friends
and relatives. So, you can disable them."
An
innovative feature is social commerce. Explains Bhagat, "We can so far
tag only face. But there are elements other than the face: watch, dress,
belt, spectacles etc. Suppose you like the watch you see in a photo and
want to buy one like that, click on it. Vebbler goes to e-commerce
portals and finds out products similar to the one in the photo. If you
buy right away, you get discounts of up to 8%." He has brought in the
feature because he thinks people are bigger influences than ads. "No
personal data are shared," he stresses.
Vebbler
seems to be catching on: it has 45,000 users from 694 cities in 70
countries. And to keep up with the rising demand, the team has grown
from 7 to 11 people, and now includes mobile developers as well. One of
the driving forces is its Campus Connect Initiative. Says Bhagat, "There
are now 32 Campus Ambassadors (30 in India and 2 abroad) who visit
colleges and explain the cool features of Vebbler."
There
are a few more features slated to be launched very soon. One is them is
Recommend Button, which will enable connections to recommend you
movies, books, TV shows, restaurants, holiday destinations etc. An iOS
app too is in the works.
Sahil Bhagat has been
working in the digital and consumer internet industry for the last 4
years. His expertise lies in UI/UX development, product development and
marketing. Vebbler is currently bootstrapped.
Sunil
Ramakrishnan, a management student, feels that Vebbler has a number of
cool features which are not there in the existing networks. "A feature
like social commerce is an innovative idea, and can catch on," he says.