KlickPay Is Snapdeal's New Payment Gateway

SnapDeal, the eCommerce  marketplace has now integrated a new payment gateway system called KlickPay into its website. There was news of SnapDeal planning to launch its own payment gateway just like Flipkart did when it launched Payzippy. However, a search through KlickPay’s website does not show any affiliation to Snapdeal. It seems to be a standalone company. Several reports have confirmed that KlickPay is indeed Snapdeal’s new payment gateway but there has been no official confirmation from Snapdeal.

KlickPay requires users to signup for an account (email or Facebook) and then store their card information. Once this is done, users can select the KlickPay option while shopping on Snapdeal’s website. Klickpay does not save CVV number details and a user only gets 3 tries for the correct CVV number or the card is deleted. The service promises 24/7 fraud protection. A customer’s card details are not shared with the network or the merchant.

Another interesting feature of KlickPay is their KlickPay priority score. This score is calculated for individual customers based on the variety of parameters by social influence, past transactional history, COD returns history, etc. This score is visible to both customers and merchants. Merchants can thus prioritize shipping based on this score so that they can separate genuine orders from the fake ones.

KlickPay is now allowing signups for developers who plan to use it. The service has not been rolled out to developers yet. KlickPay will thus be available for third party ecommerce sites as well besides being integrated into Snapdeal.

Payments has been an issue in the online ecosystem in India. A few years back there were only limited options like CCAvenue and Billdesk but now there are many more options such as PayU, ZaakPay, Payzippy, CitrusPay and now KlickPay. The new entrants have more interesting features and we could thus see easier and more intelligent payment options in the months to come.