Your Website: A Revenue Generating Machine

Content Marketing, Lead Nurturing, Customer Experience Management — there has been no shortage of discussion lately about how “digital content platforms” (e.g. your web environments) can truly be a successful component for marketing success. But what does that mean?
With so many of the larger players such as Oracle, SalesForce.com and Adobe acquiring companies in the content, marketing and customer relationship space – it would seem that it’s these technologies that are a key part.
What defines a “digital content platform” that is built for the purpose of becoming a revenue generating machine. And, what should we expect from the technology platforms that will actually power this machine?