In
a bid to boost sales for its popular Android smartphones and tablets in
India, Samsung has kicked off a new EMI-cum-upgrade scheme in the
country.
Smartphones and tablets purchased
under this plan, named 'Stay New', will be offered with 18-month EMIs on
HDFC, ICICI, Citibank and Standard Chartered credit cards, with
applicable interest rates. Users can also upgrade to the latest Galaxy
devices after six months by using the Easy BuyBack service, Samsung said
in a release.
Products covered under this
scheme include Galaxy Note 3, Galaxy Note 2, Samsung S4, Samsung S4 Mini
and Samsung S3 smartphones Galaxy Tab 3, as well as Galaxy Tab 10.1
tablets.
Samsung's 'Stay New' scheme will
start on January 1 and last until March 31, 2014, or until stocks last.
Buyers can head to retail stores as well as the company official online
store to avail the offer.
Easy Buy Back
service is powered by Ingram Micro. Under this service, the user can
sell back the current Samsung device by calling up Ingram Micro's toll
free number within six to twelve months of purchasing the product. Post
evaluation of the product, a buyback price will be informed to the
customer.
On accepting the instant offer of
the best price, the device will be collected from the location of
customer's choice and the agreed upon amount will be transferred
directly into the customer's account.
Vineet
Taneja, country head, Samsung Mobiles & IT said, "The launch of the
'Stay New' plan reasserts Samsung's commitment to make premium Samsung
smartphone experience more accessible and affordable. This not only
offers a 18-month EMI programme but also an Easy Buy Back, which will
help users upgrade to newer models as Samsung continues to innovate and
bring latest technology."
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